Dove The Self-Esteem Project
Dove : The Self-Esteem Project
The Dove Self-Esteem Project was created from a vision where beauty is a source of confidence, not anxiety. Dove wanted to make social media a more positive place for girls, reaching over 20 million young people with self-esteem education, ensuring that the next generation grows up enjoying a positive relationship with the way they look—helping young people raise their self-esteem and realize their full potential.
INFLUENCER | FRANCESCA RAMSeY
“Francesca Ramsey is an American comedian, activist, television & YouTube personality, and actress, who has appeared on MTV and MSNBC. Ramsey was one of five YouTubers to receive a $25,000 grant from John Green’s “Creators for Change” project, amplifying the voices of those who are not traditionally heard, with the goal of helping those in a position to speak out and build online communities opposed to hate speech, xenophobia and harassment.”
Social creative strategy
“Social media impacts girls’ self-esteem—both positively and negatively. Dove wanted to show women how they can help girls make social media a more positive place with the Dove Self Esteem Project’s resources and activities.
We enlisted the help of special influencers to weigh in on the matter, hoping to assist us in reaching a broader audience.”
INFLUENCER | Ariel Winter
“Ariel Winter is an American actress, voice actress, and singer, best known for her role on Modern Family. Ariel is all too familiar with the world of online cyberbullying, becoming an advocate in her own right to combat the issue, and change the conversation.”
INFLUENCER | Jeannette Kaplun
As one of the top bilingual Latina influencers, Jeannette has taken her expertise from digital to broadcast to print media. She is known as one of the leading Latina bloggers in the United States, winning the 2011 LATISM´s Best Parenting Blogger award.
2016 Debate | Agility Moment
“We took a moment during the 2016 debate to change the conversation about body image.
6 out of 10 girls will stop doing something they love based on how they feel about the way they look. And when leaders introduces body shaming as a national tactic to ‘win’, the world is listening.
Our Girls are listening.”
INFLUENCER | vanessa van edwards
Vanessa Van Edwards is a behavioral investigator and national best-selling author of Captivate: The Science of Succeeding with People. Vanessa conducts original research experiments on popular psychology and communication. She teaches popular online courses about body language, facial expression, nonverbal communication and lie detection, all grounded in scientific research.
