Transmission LA: A/V Club
Transmission LA : AV Club
Beastie Boy Mike D curated the 17-day interdisciplinary festival at The Geffen Contemporary at MOCA in Los Angeles. Presented by The Avant/Garde Diaries, Mercedes-Benz’s digital magazine and global event series, Transmission LA: AV CLUB featured extraordinary site-specific installations by 17 contemporary artists, musicians, designers, filmmakers, and chefs, an evening concert & DJ series featuring performances by many special guests, including James Murphy, Santigold, and Diplo, and the international debut of the Mercedes-Benz Concept Style Coupé.
Called “an immersive experience in sensory stimulation” by Cool Hunting and “an exhibition that beautifully explores the relationship between the audio and visual through music and streams of colors and images” by CBS, Transmission LA: AV CLUB was a huge success.
AUDIO / VISUAL
The event’s logo embodies Mike D’s artistic concept, depicting the letters A (for audio) and V (for visual) as inextricably fused. Over the course of the experience, the designs became part and parcel of the exhibition and it’s mission to explore the melding of art and sound.
HEAR WITH YOUR EYES
A range of the of the collateral consisted of a custom-printed newsprint magazine, hand-illustrated shirts for the staff, program guides, brochures, and wristbands to name a few.
OPENING NIGHT INVITATIONS
Die-cut, barrel fold, letterpress invitations were sent out exclusively to PR agencies, celebrities, and fellow artists alike to join the event on opening night.
PROGRAM GUIDES
Keeping the theme of Audio / Visual, the event’s program guides were concepted to reflect that of a CD Case.
PROGRAM GUIDES - SLEEVE
Our programs were custom built, complete with letterpress print emphasizing the speaker dot pattern & the energy it pulsates.
PROGRAM GUIDES - INSERTS
The program inserts revealed artist postcards - highlighting Mike D, the featured 17 artists, and the new Mercedes-Benz Concept Style Coupé.
BROCHURE / folded
Our oversized brochures called attention to the information necessary in order to learn more about the artists, times, and dates.
BROCHURE / unfolded FRONT
When unfolded, the front of the brochure revealed a grid system showcasing the 17 featured artists as well as times & dates.
brochure / unfolded back
The back of the brochure was that of our key visual in a poster, meant to function as a piece of art within itself.
The rest of the materials, which ranged from lanyard ID Tags to silk-screened posters to step-and-repeats on the “Black Carpet” evolved from the brand’s logo, and came to represent the spirit and energy of the highly successful 17-day event.
T-SHIRTS & uNIFORMS
The hand-illustrated concept was that of a lab coat belonging to a mad A/V Scientist. His instruments in-pocket & ready to strike at any time, representing the different categories of an Audio / Visual artist; paintbrush for fine artists, pencil for writers, fork for chefs, an old-school microphone & vintage radio speaker for speaking/singing/hearing. Guests received the cream shirts, while staff wore the black & gold as uniform.
POCKET ID TAGS
ID Tags were required to be worn by certain attendants. Split up into four categories of Artist, Press, Guest & Staff, the concept was to connect the visual’s of the ID Tags to those of the uniforms (see below). The pocket in this case is used to house the guest’s credentials.
silk screened posters
THE BLACK CARPET | step and repeat
MIKE DIAMOND
shepard fairey
sam trammell
SANTIGOLD
DIPLO
GUERILLA ADVERTISING
We took our marketing and promotion to the streets of L.A., with wheat pasted posters. Custom-decal cars and vans drove around the city, promoting the 17-day event as well as picking up guests and celebrities alike, escorting them to opening weekend at the MOCA in downtown Los Angeles.
